April 17, 2026

By R.G. Dobson

The Wellness Industry Is Growing. Most Businesses Still Won’t Survive.

Fifteen years ago, I stood on stage in Lake Tahoe in front of more than 1,500 fitness business owners and operators, outlining where I believed the industry was heading. I called it Life Enhancement – something that went well beyond the fitness and wellness platforms available at the time. The idea was straightforward: move beyond ...