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Executive coaching: Steps to Elevate Your Business to Excellence

Vi Cao

Vi Cao

Executive coaching: Steps to Elevate Your Business to Excellence

As a company executive, your ambition is to witness the growth and recognition of your business. However, navigating this path might be uncertain for you. Regardless of the industry, the presence of a mentor is indispensable for achieving success, and this is where executive coaching plays a vital role. An executive coach can provide guidance in honing the skills required to excel as a leader and thrive in your business endeavors.

What Is Executive Coaching?

Executive coaching is a professional development process designed to assist individuals in leadership positions in enhancing their skills, overcoming challenges, and achieving professional goals. This training process is typically conducted on a one-on-one basis, involving a coach and a client, often a high-level executive.

The primary focus of executive coaching is to improve leadership and management abilities, fostering personal development and professionalism. The coach works with the client to identify strengths, areas for improvement, and their goals. Subsequently, a strategy is developed to help them achieve these objectives. The coaching process may involve various techniques, assessment tools, feedback, goal-setting, and action planning.

Benefits of Executive Coaching

Executive coaching brings numerous benefits to individuals in leadership positions and their organizations. Here are some key advantages:

1. Enhancing Leadership Skills

Enhancing Leadership Skills

Coaching methods help leaders develop and improve crucial skills such as communication, confidence, decision-making, emotional intelligence, and effective time management, leading to increased productivity and reduced stress.

2. Strategic Thinking

Coaches assist leaders in developing strategic thinking, aligning their actions with organizational goals, and effectively managing business operations.

3. Establishing Company Culture

Executive coaching goes beyond enhancing individual skills; it nurtures a company culture where innovation, collaboration, and a commitment to excellence become ingrained in the company’s DNA. As executives grow and develop through coaching, it positively influences employees, fostering a culture that values development, embraces change, and consistently strives for success.

4. Accelerating Goal Achievement

By closely collaborating with executives, coaches help identify specific personal and business goals, developing strategies to achieve them efficiently. Accelerating goal achievement is not only about reaching objectives faster but also optimizing the path to success. Coaches support leaders in overcoming challenges, making informed decisions, maintaining motivation, and ultimately expediting the realization of goals.

5. Enhancing Leadership Relationships

A crucial benefit is the potential improvement of relationships between leaders and their direct reports. Through targeted coaching measures, leaders gain a deeper understanding of effective communication, emotional intelligence, and leadership styles that positively impact the organization.

6. Maximizing Strengths and Addressing Weaknesses

The coaching process involves a comprehensive assessment of a leader’s skill set, identifying their unique strengths and areas for improvement. This approach not only benefits the individual but also contributes to the overall success and performance of the company.

These benefits collectively contribute to the professional growth of leaders, fostering a work environment characterized by trust, openness, increased productivity, and overall job satisfaction.

Choosing an Executive Coaching Service

Choosing an Executive Coaching Service

Selecting an executive coaching business involves careful consideration to ensure that the coaching services align with your needs and objectives. Here are some steps to help you choose an executive coaching business:

• Define Your Goals: When seeking executive coaching, clearly outline your goals. Identify specific areas in which you need improvement or development.

• Qualifications and Experience: Look for coaches with relevant qualifications or years of experience in the field of executive coaching.

• Specialization: Consider specialization in areas that align with your needs. Some coaches may specialize in leadership development, communication skills, emotional intelligence, or specific industry knowledge.

• Reputation and References: Research the reputation of the coaching business. Seek reviews from clients and reference successful case studies. A reputable coach will be willing to provide information upon request.

• Coaching Methods: Understand the coaching methods employed by the executive coaching service. Some coaches focus on guidance, while others may use a collaborative or supportive approach.

• Customizable Training Programs: Check if the coaching business offers customizable programs based on individual needs. Generic programs may not address all the challenges you are facing.

• Cost: Have a clear understanding of the cost, payment plans, and details of coaching sessions. Ensure transparency regarding fee structures.

• Confidentiality in Information: Review the coaching contract carefully. Ensure you understand information security, coaching session timing, and other contract terms.

Considering these factors, you can make an informed decision when choosing an executive coaching business that aligns with your needs and goals.

Successful Case Study of Executive Coaching: GAM Esports

Regarding esports in Vietnam, GAM Esports stands out for its remarkable success, particularly winning the VCS League of Legends championship nine times in recent years. When competing in international tournaments, GAM Esports has also made a name for itself by defeating many top teams from major regions such as China, Europe, and North America. Additionally, they received the Best of Gaming award at the TikTok Awards Vietnam 2023, acknowledging their excellence and significant contributions to the gaming community.

Before collaborating with CMG.ASIA, GAM Esports faced challenges such as a lack of effective leadership, motivation issues, and team disparities affecting overall performance. In the VCS 2020 seasons, GAM consistently ranked second, leading to a decline in the team’s morale, and the fan community began to doubt the team’s capabilities.

How Did CMG.ASIA Assist GAM Esports?

How Did CMG.Asia Assist GAM Esports?

The captain steering the “ship” of GAM Esports is TK Nguyen, the CEO of GAM. This remarkable achievement has contributions from CMG.ASIA. Throughout the journey to success, in the role of executive coaching, CMG.ASIA has implemented strategies to enhance the performance of both TK Nguyen and GAM Esports.

Leadership Skills Training: To strengthen the leadership skills of TK Nguyen, CMG.ASIA has conducted coaching sessions focusing on strategic planning for GAM, and setting clear objectives, including short-term and long-term goals. All of these are incorporated into a systematic process, preparing before and after competitions to improve the gaming performance of the players. Creating opportunities for players to interact with top teams worldwide for additional competitive experience.

Emotional Intelligence Training for Players: Recognizing the importance of psychology in influencing how games are played, CMG.ASIA has supported GAM Esports in emotional intelligence training to help players manage stress, boost morale, concentrate, and maintain high performance in highly competitive tournaments.

Additionally, TK Nguyen stated, “CMG.ASIA has assisted me in establishing a high-performance culture, starting with leaders such as General Manager (Izumin), Coaching Staff, and Captain (Levi). While each team possesses its unique culture, our goal is to cultivate a culture of a ‘World-Class Championship Team.’ Our success formula is:


Before engaging with CMG.ASIA, GAM solely concentrated on in-game skills, but now our focus is on developing mindset and fitness. Fitness serves as the foundation for the Triad to reach PEAK STATE. During the Worlds 2023, our team employed breathing techniques and meditation to remain calm and control their emotional states.”

You can witness these developments by watching “GAM Life at Worlds’23 | EP.6: FLU GAME.”


This case study illustrates how executive coaching from CMG.ASIA played a crucial role in transforming challenges into triumphs for GAM Esports.

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