On the night of October 3, 2024, the entire beauty-loving community could not sit still upon receiving the news that M.O.I Cosmetics proudly won the Corporate Excellence Award at the 2024 Asia-Pacific Business Awards. Under the brilliant leadership of CEO Lam Thanh Kim and Creative Director Ho Ngoc Ha, the brand has solidified its position in the cosmetics industry. With over 10,000 products sold in just the past year and more than 400,000 followers on social media, the perfect combination of strategic vision and creative talent has enabled M.O.I Cosmetics to reach new heights. Congratulations to CEO Lam Thanh Kim and the entire M.O.I Cosmetics team! This success is not only the result of relentless efforts but also a testament to the foresight of the entire organization.
Asia-Pacific Business Awards (APEA): A platform to honor business stars
The Asia-Pacific Business Awards (APEA) is a prestigious recognition program in the region established to honor outstanding achievements in business. APEA is designed to connect over 500 leading entrepreneurs across the Asia-Pacific, promoting innovation, fair practices, and sustainable development in the business environment. Through this, APEA contributes to building a robust business ecosystem, shaping a sustainable future for economic and social development in the region.
This award recognizes business leaders and honors organizations that have made relentless efforts to achieve outstanding performance. They are individuals and organizations dedicated to successfully developing businesses while maintaining a strong commitment to their social responsibilities in leadership roles.
Read more: M.O.I Cosmetics: A Vietnamese Beauty Brand’s Triumph at the Asia Pacific Business Awards 2023
From creativity to strategy: The inspiring journey of M.O.I Cosmetics
The journey of M.O.I Cosmetics is a story of perseverance and determination to overcome challenges. From its early days, the brand faced numerous difficulties, from building trust with customers to technology and market challenges. However, under the leadership of CEO Lam Thanh Kim, M.O.I Cosmetics has established its position with revenue growth of up to 150% each year and achieved a customer satisfaction rate of 70%.
The collaboration between Ho Ngoc Ha and Lam Thanh Kim is a testament to the power of talent and vision. As Creative Director, Ho Ngoc Ha not only brings groundbreaking ideas but also symbolizes the confidence and modern beauty that M.O.I Cosmetics aims for. Lam Thanh Kim, with his sharp strategic vision, has led M.O.I Cosmetics to expand and solidify its position in the competitive cosmetics industry.
Ho Ngoc Ha shared at the event: “I am incredibly honored to receive the Corporate Excellence Award on behalf of M.O.I Cosmetics. This award results from the dedication and relentless efforts of the entire team, co-founder Lam Thanh Kim, CMG.ASIA, our partners, and everyone who has supported us.
Six years ago, when we started M.O.I Cosmetics, we aimed to help Vietnamese women feel more confident by creating high-quality cosmetic products. We believe that beauty is being true to oneself and expressing oneself with confidence. This award reflects our commitment to continuous improvement while caring for our customers and the environment. We will continue to strive to empower women, develop the brand, and maintain excellence. Thank you to everyone who has believed in us, and congratulations to all the winners tonight.”
M.O.I Cosmetics and new opportunities after receiving the Corporate Excellence Award
The Corporate Excellence Award is not just an achievement; it is a key that opens doors to new opportunities. With this prestigious award, M.O.I Cosmetics can easily attract attention from major partners and reinforce customer trust. This recognition also facilitates M.O.I Cosmetics’ access to international markets, helping the Vietnamese brand conquer potential global markets with the goal of achieving 1 million USD in revenue in the coming year.
Additionally, this award opens up opportunities for M.O.I Cosmetics to expand into international markets. This recognition is the key for M.O.I Cosmetics to reach women worldwide. The Vietnamese brand, with international quality, will not be limited to domestic markets but will also conquer potential global markets, bringing high-end beauty products to customers everywhere.
Success at the 2024 Asia-Pacific Business Awards is a proud milestone in the development journey of M.O.I Cosmetics. The seamless collaboration between Ho Ngoc Ha and Lam Thanh Kim not only affirms the brand but also opens up many growth opportunities in the future. This award is a testament to creativity, a commitment to continuous improvement, and a motivation for M.O.I Cosmetics to continue delivering quality products, expanding further into international markets, and inspiring confident beauty in women everywhere.
